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This week, it descended into a fireball of chaos and internet drama. Two friends, Sofia Franklyn, 27, and Alexandra Cooper, 26, started the show in after coming up with the idea over a vacation. The podcast was acquired by Barstool Sports about a month after the first episode aired and quickly began raking in hundreds of thousands of subscribers. It jumped from 12, to two million downlo in just two months and topped the podcast charts. It is one of the top 20 most popular on Apple Podcasts. It was refreshing. What happens online? More by Taylor Lorenz :.

Fans began tweeting the hashtag FreeTheFathers, speculating that the hosts were being silenced by their parent company, Barstool Sports. On April 21, Ms. Franklyn and Ms. Neither Ms. Cooper nor Ms. Franklyn responded to requests to comment for this article. Tabloids speculated on a fallout between the two. On Sunday, the tension that had been quietly brewing for weeks boiled over.

According to Erika Nardini, the C. Cooper, he said, had agreed to the new terms, but Ms. Franklyn refused, according to Mr. Nelson helped Ms. Cooper shop the podcast around to other networks, according to Mr. On Tuesday, Mr. Fans lashed out at Mr. Now, the future of the show is uncertain.

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According to Mr. Portnoy, Ms. They might host competing podcasts, both on the Barstool Network. On Tuesday afternoon, Ms. Franklyn addressed the controversy on Instagram Stories. Franklyn said. In the meantime, thousands of fans have continued weighing in online. Many have begged for a reconciliation.

Others feel deeply betrayed.

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In his tell-all, Mr. Portnoy said that Ms. Rose said. Imagine having it THAT easy.

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Media companies have long acted as talent incubators, providing content producers name-brand recognition and access to a larger audience. But, as that talent builds a following on social media, the balance of power shifts.

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Often, talent no longer needs the media company to operate as a middleman, and many realize they could monetize their own platforms more effectively by themselves. Cooper were relatively unknown. Now they have about one million followers on Instagram each and wield a wide and loyal audience online. To Barstool Sports, however, they were simply employees. Scott Rogowsky went through extensive complex contract negotiations after HQ Trivia minted him as a star.

And Tfue, an elite Fortnite player, sued FaZe Clana gaming content collective, into escape what he considered an exploitive contract. While most traditional publishers and media brands would balk at litigating a contract dispute in public, Mr. Portnoy and Barstool Sports have proven themselves adept at leveraging online attention in their favor. Robbins said. They want these story lines. You could start a fashion label, you could start a spinoff podcast.

Quinn Heraty, the founder of Heraty Law, has worked extensively with podcasters. Heraty said that she encourages nearly all hosts to go independent. But for those who do take a deal with a more established media brand, the important thing is to negotiate equitable terms from the beginning. The systems for monetization are also increasingly complex. But fans and those in the online creator industry are rapt.

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